keyword research

Keyword Research Tools for SEO

For your website to receive more visitors, keyword research is essential. It assists you in creating the ideal content to boost visitors from organic search.

Finding the best keyword research tool might be difficult, especially if you’re just getting started with SEO (Search Engine Optimization).

What is a Keyword Research Tool?

You can find topic ideas by using a keyword research tool to find out what people are looking for on search engines like Google, Bing, Amazon, etc.

This makes it easier for you to discover content ideas that appeal to your audience. After that, you can organize your content strategy to include those subjects in your landing pages and blog posts.

Utilizing keyword research tools also enables you to identify the top seed and long-tail keywords that your rivals are ranking for. After that, you may tweak your content to target such keywords and attract their visitors.


Neil Patel’s free tool Ubersuggest provides search volume information, keyword recommendations, a sense of how challenging it will be to rank for a given phrase, and more.

You may view a table showing the top 100 Google results for that term, along with estimates of visits, the number of backlinks, a domain score, and the total amount of social shares, in addition to viewing a ton of suggestions for comparable keywords.

The content relevant to your keyword is also displayed under “Content Ideas,” along with the amount of shares on Facebook and Pinterest and expected monthly views.

You may access more keyword ideas, daily rank tracking, and customized SEO suggestions by logging into Ubersuggest with your Google account. Additionally, UberSuggest has a Chrome addon that might enhance your productivity.


Another well-liked keyword research tool with characteristics comparable to those of SEMrush is Ahrefs. You can find keyword suggestions using Ahrefs’ keyword explorer by entering a keyword in the search box. A long list of keyword suggestions will then appear.

To generate fresh content pieces that target keywords associated with such topics, you can utilize Ahrefs to see the keywords that your competitors are ranking for (but that you are not).

Seeing new keywords and term moves in search queries is another good competitive intelligence feature that Ahrefs offers.

A number of additional helpful tools are now available from SEMrush and Ahrefs, including reports that reveal any broken links on your website and ppc keywords for Adwords.


To do keyword research and raise your SEO ranks, use SEMrush, a comprehensive SEO toolkit.

You can enter a keyword into the Keyword Overview tool to receive a complete picture of all you need to know. This includes the number of times the term is searched each month (monthly search volume), as well as other information like the Trend, which shows whether the keyword is getting more or less popular.

As you continue to scroll down, you will notice a useful list of additional related phrases you might want to utilize as well as a list of organic search results, allowing you to evaluate how your competitors are performing for the keyword. Check out Google Ads using that term for PPC advertising as well (pay-per-click ads).

Any competitor’s website can also be entered in the Domain Overview to display its organic search keywords, keyword information, and other organic traffic metrics.

You can view pertinent keywords, the search engine positioning systems (serps) of your competitors, the traffic value (cpc), and more by selecting the Organic Research tab.

Additionally integrated with the All in One SEO plugin, SEMRush enables you to discover more associated keywords directly from WordPress.


Serpstat is another another top-notch tool for keyword research.

You may quickly check the top Google results for your query using Serpstat. The post from IsItWP is featured in both first and second place in the screenshot below because these results include the website that appears in the featured snippet (if any) as the first result.

You can also view a ton of information about your rivals for that keyword, along with a gauge of their visibility.


The majority of other keyword research tools operate somewhat differently from AnswerThePublic. Although you may also view the keywords in a list or download a.csv file with the findings, they provide the keywords in a nice visual way.

This is a terrific tool to try if you’re just getting started with SEO and keyword research because you don’t even need to establish an account to use it. Simply enter your search and see what results appear.

The auto-suggest and autocomplete features of Google and Bing are the foundation for AnswerThePublic’s keyword results. Any of these keywords can be clicked to perform a Google search; a new tab will open.

This will display the material that is ranking for those keywords along with any featured snippets.

Bloggers should definitely use AnswerThePublic’s free version. However, if you frequently conduct keyword searches, you’ll require their pro plan.


With SpyFu, you may research your competitors’ most lucrative terms to learn from them (and their ads too).

Without even logging in, you can use it without charge. You may see the results right away by typing the URL of the website you want to visit into the search bar. You’ll need to create a free account and log in if you wish to browse more than one website.

SpyFu gathers historical data so you can examine how the rankings for specific keywords have changed for your own website or the website of your competitors. You can contrast your website with other websites in your sector.

Long Tail Pro

Long Tail Pro displays a summary of statistics about your keyword, similar to the majority of premium keyword tools, with an emphasis on how you compare to your rivals on Google’s first page of results.

It may be used to check out the top search engine results for your keyword so you can see how you stack up against the competition.

You can also add particular keywords that you want to monitor, allowing you to follow changes in your content’s position for those keywords over time.

Which is the Best Keyword Research Tool?

In our opinion, SEMRush is the best keyword research tool and the market’s top SEO toolkit after testing out all the widely used keyword research tools.

Try Google Trends or AnswerthePublic if you’re looking for a free keyword research tool.

For your keyword research plan to be effective, you must set up Google Analytics and connect Google Search Console to your website, regardless of whether you run a blog or an e-commerce site.

These tools show you the typical CTR (click-through rate) on your listing and assist you in determining how well your website performs for particular keywords. You can change your title to increase CTR and raise your keyword rankings even higher.